DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
Traditional Internet advertising space purchase has become increasingly unable to meet the huge advertising demand, and the cost waste caused by undifferentiated advertising display has become increasingly evident. The dynamic, complex, integrated characteristics of advertisers' demand and fierce cross-industry competition make it the key to improve the competitive advantage of enterprises to quickly target audiences and accurately deliver advertisements to target audiences. Both manufacturing and service industries need to precisely define target markets and audiences and actively use real-time bidding technology to precisely deliver advertising. Demand side platform (DSP), an advertising platform based on RTB mode of real-time bidding, has become the core support of Internet advertising after search engine advertising

Market Analysis and Insights: Global Demand Side Platform (DSP) System Market
The global Demand Side Platform (DSP) System market size is projected to reach US$ 38480 million by 2027, from US$ 5558.1 million in 2020, at a CAGR of 31.3% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Demand Side Platform (DSP) System market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Demand Side Platform (DSP) System market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Demand Side Platform (DSP) System market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Demand Side Platform (DSP) System market.

Global Demand Side Platform (DSP) System Scope and Market Size
Demand Side Platform (DSP) System market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Demand Side Platform (DSP) System market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)

Segment by Application
Retail
Automotive
Financial
Telecom
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm